Define Books Conducive To Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
| Original Title: | Brand Identity Breakthrough |
| ISBN: | 069265187X (ISBN13: 9780692651872) |
| Edition Language: | English |
Gregory V. Diehl
Paperback | Pages: 258 pages Rating: 3.92 | 227 Users | 30 Reviews
Narration In Pursuance Of Books Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
Amazon #1 Bestseller in Public Relations and Selling for Small Business.Does your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd?
After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.
Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.
• Learn how to build a unique selling proposition for your product
• Learn the best methods for how to sell a product to customers, no matter what you offer.
• Overcome the sales learning curve, and sell products in both physical and online marketplaces.
Table of Contents
Section I: Why Identity Matters
This section will help you learn to see your own value, the value of your business, and the value of your products or services from the perspective of your customers. Only then can you begin to fashion your identity appropriately. If you can train yourself to think like your customers, you can get a much better idea of what value you should be focused on creating.
1. Can You Tell a Good Story?
2. When Good Ideas Fail
3. Why Entrepreneurs Fail to See Their Own Value
4. Why Others Fail to See Your Value
Section II: Creating Your Brand Identity
We don’t always know what makes our own ideas valuable. Failed entrepreneurs are often very close to getting the results they want. In being so close to your own business, you forget what things look like to an outsider, and you can’t present your business in a way which will appeal to what they are specifically looking for. Time to move beyond functional descriptions of your business, and focus on profound change.
5. Uncovering Your Core Values
6. Developing a Unique Selling Proposition
7. Crafting Your Personality Profile
8. Knowing Your Target Audience
Section III: Telling Your Story to the World
Communication is happening in every shared moment, and in ways that are not always obvious. There are so many other things we take for granted about the messages we send out to the world. By learning how to be a better communicator, you will gain access to a wide new world of opportunities which are only available if you know how to talk in a way that makes others want to listen.
9. How to Sell Who You Are
10. How to Speak with Clarity, Authority, & Authenticity
11. How to Display Your Character Through Writing
12. How to Educate Your Audience
Section IV: Brand Identity Case Studies
Case Study #1: From Consultant to Concierge with Productized Services
Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch
Case Study #3: Turning a Charitable Project into a Profitable Movement
Case Study #4: Skyrocketing a Personal Brand through Narrative Focus
Case Study #5: Embracing Personality in a Technical Niche
Section V: Resources for Prospective Entrepreneurs
Appendix 1: Entrepreneurial Terms Defined
Appendix 2: 50 Useful Starting Questions for New Entrepreneurs
Appendix 3: Making Money Online ask them to buy copies as well!"
Specify Based On Books Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
| Title | : | Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible |
| Author | : | Gregory V. Diehl |
| Book Format | : | Paperback |
| Book Edition | : | 1st |
| Pages | : | Pages: 258 pages |
| Published | : | May 20th 2016 by Identity Publications |
| Categories | : | Business. Entrepreneurship. Nonfiction |
Rating Based On Books Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
Ratings: 3.92 From 227 Users | 30 ReviewsAppraise Based On Books Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
In Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible, Gregory Diehl shares his knowledge on corporate branding. With a strong narrative, you will incite curiosity in strangers who would otherwise ignore your products. Step by step the audience is taken along the journey to a much better position a business model. Define your idea. Why should this exist? Define your target. Who needs this specifically? Define their needs. Why should theyThinking about becoming an entrepreneur and starting your own business? Check out this book for great tips on how to get your feet off the ground!
I received this through the Goodreads Giveaways program. This was an interesting book, and would definitely be a must read for any millennial entrepreneur! As a member of gen x, I just couldn't relate to the author's examples and illustrations, particularly of living an international nomadic lifestyle, and having been involved in numerous entrepreneurial endeavors.There were great chapters on focusing on knowing your values, knowing your target audience, presentation skills and networking that
Brand Identity Breakthrough is the debut book by author Gregory Diehl. I was fortunate enough to be sent a review copy for an unbiased opinion.The book is aimed at solopreneuers -- businesses that are built around the identity of an individual. Typically this is an expert in their field, somebody who provides a service and needs to stand out from others offering a similar service.Each chapter covers an aspect of brand identity, from early chapters that cover life lessons, warm words about the
I received this through the Goodreads Giveaways program. This was an interesting book, and would definitely be a must read for any millennial entrepreneur! As a member of gen x, I just couldn't relate to the author's examples and illustrations, particularly of living an international nomadic lifestyle, and having been involved in numerous entrepreneurial endeavors.There were great chapters on focusing on knowing your values, knowing your target audience, presentation skills and networking that
I am the author, so it is quite possible my review of my own work is a teensy bit biased. Maybe. Just a little. But trust me, this is by far the greatest work ever put to paper by the human mind.
I am the author, so it is quite possible my review of my own work is a teensy bit biased. Maybe. Just a little. But trust me, this is by far the greatest work ever put to paper by the human mind.
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